Sunglasses are one of those items that people spend way to much money on for no reason. Yes, I admit that I have fallen victim through out the years, Oakley, Spy, Tom Ford, and RayBan. I’ve had em all. And what for to just lose them at a pool party to call the next day pretending that the bartender is going to tell me that he has found them but in realty he tell’s me no one has turned them in as hes wearing them.

But I digress. Heat Wave offers really dope affordable option with some sick designs. Designs that include straight clear to elephant print, Hello Jordan 3. I’m not saying that they are sporting a brand new style that you have never seen. But they offer a classic style that will look good at any pool party or beach. This is not a sponsored post, I’m just tired of losing my glasses and decided to look into some brands that offer affordable eye wear. Check out Heat Wave now and pick something up.


  1. a body of traditions and knowledge on a subject or held by a particular group, typically passed from person to person by word of mouth


Being on the west coast we are experience the New Year later than most. Being able to relish in the last moments of 2014 is something I actually enjoy doing. It give me an opportunity to actually think about what I’m going to miss about 2014, what I’m glad is done with in 2014, and the exciting future ahead of me in 2015. Too often you hear people say “Don’t look back” but looking back allows us to see what we accomplished and what we didn’t and the hopes of creating better in the future.

With that being said, Next year I look forward to all the amazing brands that are going to be created by the people out of their bedrooms and garages. I look forward to all the musicians who are going to take the chance and post that song that they have been hesitant to produce. All the artist, who are going to express themselves on the canvas and on  the streets. StreetLore is about all these things. We are in the streets who speak the truths, and in that purist form share that knowledge with each other. So when I think about 2014 I think about that. I think about the lore of the last year. The old and the new stories, the traditions , and the knowledge we have gained. All I can say is, 2015 is going to be a great year.


What to look for in the begining of 2015:

One on One with the owner of P4P Shoes

Loyal KNG; The Past, The Present and The Future

Up Close with the Founder of SilenceNoGood.com

Up and Coming Clothing Company


LAST MINUTE SHOPPERS! Nike.com has free next day shipping today.

If you haven’t gotten your gifts yet there is still time! Head on over there right now and pick up some gear. Below are some photos of awesome gifts that are still available if you act now!


We we first started in 2009 we featured a company, it is only right during the kick off to see what these guys have been up to. Loyal K.N.G. has been doing huge things, then and now, and their newest design has me pumped beyond belief!

“It’s pizza time over here at Loyal K.N.G. with our favorite mutant turtles getting their new revamp into HD on the BIG SCREEN. And to celebrate the occasion we special delivered a new T-Shirt that bro-fists the TMNT universe we know and love with a beat-em up video game series that has also long fought to protect the civilians of New York — the world of Streets of Rage!

Can the turtle brothers alongside their bare-knuckled buddies April and Splinter take on the maniacal Shredder (AKA: Mr. X) and his vast army of cretin minions!? Lets select our shirts and insert our quarters to find out together!”

Head on over to LoyalK.N.G. now and pre-order this shirt you will be glad that you did!

Get ready, because next week we are going to be sitting down with the founder of Loyal K.N.G. to get all the update awesomeness that their camp is doing over there! So stay tuned!